Common Marketing Myths Part I
One of the myths that business owners often believe is: "My competition isn't online, so I don't need to be." We are here to bust that myth! Here are 4 thought provoking reasons why your business SHOULD be online:
1. It Will Help You Stay Ahead Of The Curve
Our world is always changing - which can make it difficult (and exhausting), to try to keep up with all the latest trends. An easy way to keep up with trends is to be active online. Social media allows for quick, easy, and "in your face", access to what's going on in the world, and what's hot and what's not.
2. Remaining Relevant
Moving your business online is an incredibly important factor in keeping your company relevant. Most businesses have some form of online presence. Whether that's social media pages, blogs, a website, a YouTube channel, or perhaps all of the above!
3. Customers/Clients Will Look For You Online
Most potential customers/clients will search for your business online. Whether that's looking up your website or checking out your social media, they are looking. Having an eye - catching, brand/industry relevant, and inviting online presence is vital. It can determine if you receive a clients or not. For example, if you are a doctor's office, and your website is vague, outdated, and uninviting, it can deter people from wanting to choose your practice. On the flip side, if your website is informative, easy to navigate, and welcoming, people will instantly feel more at ease and are more likely to book an appointment.
4. Not Being Online Means Leaving Money On The Table
Even if your direct competition isn't online, there will still be someone out there who is doing what you do... and they are online. Opting not to promote your services online means you are leaving money that you could collect for your business on the table. It's an interesting concept to consider!
If you've been thinking about moving your business online, we would love to help you do that! Our team specializes in website design and management, social media management, paid ads, SEO services, and so much more! To book a call with us to discuss how we can help your business thrive online call, (434) 856 - 6999!