Over the years we have seen businesses time and time again making the same mistakes when it comes to their social media pages. Some businesses do not think social media is necessary while others do but have no idea how to approach it. We have compiled a list of the top 5 mistakes we most commonly see.
Forgetting to humanize your brand on social media. All too often we see companies only focus on selling their product or service and not telling a story of who they are or what they do on a normal basis. It is extremely important to let your customers or potential customers know who they are working with or buying from. People spend money where they are comfortable.
Forgetting to integrate social media buttons on your website. Many companies don’t think about adding their social media icons to their website but it should absolutely be done. If a customer or potential customer goes to your website then can click to your social media pages and learn more about your company they are more likely to spend money with you and follow your pages. When they follow your pages your engagement rates go up which in turn can mean more dollars in the bank for you.
Forgetting about analytics. Every company should be looking at their analytics on a monthly basis. How else are you going to be able to track whether or not what you are doing is working?
Disregarding the comments section. Everyone likes to feel noticed. If you constantly have people leaving comments, good or bad, respond to them. Make them feel heard and included in the forward growth of your company.
Jumping into it without a strategy. Most people do this because they do not know where to start. That is perfectly fine, we can get you back on the right track.
Before you make all of these mistakes, call us (434) 856-6999. We would love to help you and your social media presence.