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Instagram: The Breakdown

We thought it would be fun to start a topical mini-series called "How does it work?" In this series, we are going to break down popular social media platforms and explore how they work, how you can use them, and who should be using them!

Today's topic: Instagram!

Personally, Instagram is one of our favorite platforms. It really can be anything you'd like it to be. You can give your profile a fun and playful vibe or a more serious and informative tone.

What is Instagram?

Instagram is a social networking app that allows you to connect to others through pictures and videos. You can post photos and videos on your profile as well as pictures and videos on your "story". These pictures or videos will only last for 24 hours. Instagram has also recently implemented the use of "reels" which are short videos where you can lip sync to music or audio, do trending dances or challenges, or create your own idea! These videos are a fun touch to your profile and if your profile is public, these videos can reach people who don't personally follow your page!

How can you use it?

Instagram is an excellent tool for your business. It's a great way to promote your products and/or services. One of the coolest marketing features on Instagram is hashtags. You can post as many hashtags as you'd like in your photo or video caption and other Instagram users can find your content based on the hashtags you used. For example, if you are a cupcake company and you use the hashtag #sweettreats, someone who searched that hashtag may find your post even though they aren't necessarily looking for it! This is a great way to gain new followers and step up your post engagement. Another fun and engaging way to use Instagram for your business is to use your story to post behind-the-scenes content. Take your followers along with you as you grab your morning coffee, hit the gym, or prepare for a big meeting - consumers LOVE behind-the-scenes content!

Who should be using it?

The short answer is.... anyone! Instagram is a very user-friendly platform and is an amazing business tool. Any business can benefit from using Instagram. From dentist offices to pet stores, to food trucks, to daycares, every industry has a place on Instagram! It's an incredible way to gain new followers, promote your services and/or products, and give your audience a behind-the-scenes peek into your day!

Instagram is so versatile. You can post serious content or silly videos - there is space for both and both are welcomed!

To learn more about how our team could use Instagram to specifically benefit your business, schedule a call with us! Visit: to speak with a team member today!

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