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LinkedIn: The Breakdown


It's time for another... *drumroll please*... social platform breakdown! This time LinkedIn is in the hot seat.


What is LinkedIn?

In short, LinkedIn is the world's largest online professional network. On your profile, you can showcase your professional achievements, accomplishments, your education, and your expertise. Users can use this site to find other like-minded professionals by making "connections." This is LinkedIn's version of Facebook Friends.


How Can You Use It For Your Business?

LinkedIn is an amazing business tool. You can use it to find new employees by using their "Post a Job" feature. You can post a position, free of charge, and LinkedIn will put it out in front of the users who may be a good fit. You can also use LinkedIn to focus on your B2B (Business to Business) marketing. It's a great way to promote your services to other businesses. Another way to use LinkedIn is to generate business leads through ad campaigns. By using their Lead Gen Forms, you can acquire more high-quality leads for your business!


Who Should Be Using It

If you are a business owner, you should be using LinkedIn! It's an incredible tool to market your service to other users, find like-minded business owners to partner with, generate great leads and even find employees! According to Hootsuite, LinkedIn for business allows you to build credibility, create a meaningful network, and glean insider expertise from established experts in your industry.


Want to learn more about the benefits of using LinkedIn for your business? Schedule a call with one of our marketing experts! We'd love to help you understand how LinkedIn can take your business to the next level. To schedule your call, email admin@pacesettersmarketing.com. We are looking forward to helping you!

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