The Pros and Cons of Social Media Management
When you are considering outsourcing service for your business, you want to look at it from all sides. The positives, the negatives, the good, and the bad.
Here are a few pros and cons to consider when it comes to social media management.
Pros
Strategy
Your social media manager can help you develop a social media strategy that will streamline your content. This strategy can be modified at any time based on post engagement, performance, and your personal preferences.
Time
You own a business, you are busy, there is a reason you are looking to outsource your social media! You need to focus on running your business and managing your employees, you don't have time to keep up with consistently posting to your social media pages. That's where having a social media manager comes in! They will handle creating and publishing your content to your desired social media channels. This frees up valuable time for you!
Quality
A digital marketing team can bring an incredible level of quality and expertise to your social media pages. From copywriting to stunning graphics, to knowing the types of posts that will grab your audience's attention, using a digital marketing team is sure to elevate the quality of your social channels!
Cons
Authenticity
Something that can prove difficult while having someone else create your social media content is authenticity. This isn't always the case, but it can happen when your digital marketing team isn't willing to or doesn't take time to learn your brand and your company's voice. This may leave your content sounding and looking unfamiliar and foreign to your brand.
Processes
Every digital marketing team has a different process when it comes to creating and producing content. Their process may not mesh well with yours which can lead to frustration on both ends leaving you with a tense partnership.
Relationships
Everyone communicates differently. Everyone approaches relationships differently as well. If at the beginning of your partnership with your digital marketing team there aren't clear boundaries established, it may lead to a strained working relationship. Would you like to be very involved with the social media management process and receive frequent updates or would you prefer to have a more hands-off approach?
These are all incredibly important factors to consider when you are looking into different digital marketing companies. At Pacesetters Marketing we strive to make all of these bullet points "pros." We take time to develop a clear and concise social media strategy for our clients. We take care of everything on your social channels for you, from creating the content to responding to comments, we are here to free up your time! High-quality work is the only kind of work we allow our clients to receive, you are paying for a service, you deserve the best! One of our core values is to be authentic, especially in our client's content. You are trusting us with your brand, we are here to learn your voice and promote YOU not us. From the beginning, we are straightforward with you about our processes, they are efficient and sensible. And most of all, we treasure our client relationships! We love what we do but we couldn't do it without you. We want to take time to get to know you, establish our partnership goals, and make sure you always feel valued!
We strive for the very best at Pacesetters Marketing, and your business deserves the best, so why not give us a call?
(434) 856 - 6999, we can't wait to hear from you!