Today, video is becoming more of the norm on social media pages. While social graphics are still important, having video on your social media is a must. Video is quickly becoming the preferred way that consumers want to get information. Videos are eye-catching and engaging when done right. Check out 10 ways to make sure your video performs the best it can.
1. Shareable
When creating a video, think of what your audience wants to see and share with their friends. If you wouldn’t share it with your friends, why do you think someone else would?
2. Conversational
Social videos should be engaging by directly referencing your audience in the video. It makes a connection with your viewer and more likely to stay engaged.
3. Accessible
When creating a video for your audience to view, you want to make sure that it’s simple to view. Any inconveniences that happen leading up to the video make the audience not want to waste their time and they will skip over your video.
4. Consistent
Being consistent is important in every aspect of branding and marketing. Your videos are no exception. Videos should match the look and feel of the rest of your social media and branding.
5. Sustainable
When creating a video, make sure the process is streamlined and doesn’t eat up company resources. Finding an inexpensive and rather simple way of making videos will make the whole process much more enjoyable.
6. Discoverable
How people can get to your video is something to consider. If no one can easily find your video, there’s not much use creating one in the first place. It could be the best video ever produced but it means nothing if your audience can’t view it.
7. Collaborative
We don’t do life in a vacuum so our videos should be created in one. When creating videos, keep in mind other creators and tag them if it’s appropriate. The more collaboration you can do the farther your audience reach.
8. Interactive
Give your audience something to do after they watch your video. Having a call to action at the end of your video can get people engaged and bring you more business. Involving your audience with your videos creates a relationship that can be vital to your company.
9. Targeted
When creating your video, keep your audience in mind. Who are you trying to reach with your video and what do you want them to do? The words and visuals you use in your video should appeal to who you’re targeting.
10. Authentic
We’ve all heard that honesty is the best policy. It’s no different with creating a video for your social feed. You should want to make your video seem credible and trustworthy with the information you give to your audience. Make videos you believe in and are passionate about.